Frozen Treats
USPS 2018 Frozen Treats Forever® Stamps – Set of 5 Booklets (100 Stamps)
Celebrate the sweetness, vibrant colors, and carefree spirit of summertime with the USPS 2018 Frozen Treats Forever® Stamps Set of 5 Booklets, totaling 100 stamps. Officially issued by the United States Postal Service on June 20, 2018, in Austin, Texas, this delightful commemorative release captures the nostalgic joy of frozen summertime treats while marking an innovative milestone in American postal history. Recognized as the first USPS stamp issue to feature a scratch-and-sniff coating, this distinctive release introduced an interactive sensory experience to traditional postage stamps, allowing collectors and mail recipients to enjoy a sweet, frozen-treat-inspired fragrance. Featuring colorful illustrations of whimsical ice pops in a variety of imaginative shapes, patterns, and designs, this memorable USPS issue celebrates childhood nostalgia, seasonal traditions, and the simple pleasures of summer. Its cheerful presentation and unusual scented feature make it a particularly interesting addition to the history of American stamp design and printing innovation.
This set includes five complete double-sided booklets of 20 Forever® stamps each, for a total of 100 stamps, featuring 10 unique frozen-treat designs per booklet, with each design appearing twice. Created from original watercolor illustrations by talented artist Margaret Berg, the stamps showcase a delightful assortment of colorful frozen pops decorated with playful patterns, vibrant colors, and imaginative details. Each stamp design features two different frozen treats, creating a lively collection that captures the refreshing appeal of summertime desserts. USPS art director Antonio Alcalá, working in collaboration with designer Leslie Badani, developed the distinctive visual presentation, combining expressive watercolor artistry with contemporary graphic design. The addition of the innovative scratch-and-sniff coating originally provided a sweet sensory element that distinguished this release from conventional postage stamps. Together, the charming illustrations, colorful arrangements, and creative printing technique make this issue a memorable example of artistic innovation in modern American philately.
An exceptional addition to any distinguished stamp collection, the 2018 Frozen Treats Forever® Stamps Set of 5 Booklets brings together nostalgic summertime imagery, whimsical watercolor artistry, innovative stamp production, and American postal heritage in one delightful collectible offering. Whether preserved as part of a food and lifestyle collection, admired for its playful frozen-treat illustrations, or treasured by collectors of unusual USPS stamp issues, artistic postage, and philatelic innovations, this five-booklet set of 100 USPS Forever® stamps offers a colorful celebration of summer and creativity. A charming reminder of warm-weather memories and the imaginative possibilities of postage stamp design, this official USPS release represents a distinctive addition to collections honoring seasonal traditions, American popular culture, and the evolution of modern stamp production.
Important Collector's Note – Scratch-and-Sniff Fragrance
Please note: These stamps were originally issued in 2018 with a special scratch-and-sniff coating designed to release a sweet frozen-treat fragrance. However, due to the age of these booklets and the natural fading of scented coatings over time, the original fragrance has significantly diminished. Some stamps may retain only a very faint scent, while others may have little to no detectable fragrance remaining.
The strength of any remaining scent varies between booklets and individual stamps. The scratch-and-sniff feature is not guaranteed to produce a noticeable fragrance. These booklets are offered primarily for their collectible appeal, original USPS artwork, historical significance, and distinctive place in American postal history rather than their remaining scent.
What's Included
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Quantity: 5 Complete Double-Sided Booklets
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Stamps Per Booklet: 20
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Total Stamps: 100
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Issue Year: 2018
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Stamp Type: USPS First-Class Mail Forever®
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Design: Frozen Treats – 10 Unique Designs Per Booklet
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Special Feature: Original Scratch-and-Sniff Coating (Fragrance Faded or No Longer Detectable)
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Artwork: Margaret Berg
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Art Director: Antonio Alcalá
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Designer: Leslie Badani
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Original Issue Date: June 20, 2018
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Original Issue Location: Austin, Texas
Disclosures
Stamp Information & Authenticity
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Independent Business Disclosure
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Packaging & Fulfillment Notice
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Postal Use & Collector Value Notice
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Product Presentation Notice
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Trademark & Intellectual Property Notice
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Website Content & Information Notice
Stamp Information & Authenticity
•
Independent Business Disclosure
•
Packaging & Fulfillment Notice
•
Postal Use & Collector Value Notice
•
Product Presentation Notice
•
Trademark & Intellectual Property Notice
•
Website Content & Information Notice

Independent Business Disclosure

Packaging & Fulfillment Notice

Postal Use & Collector Value Notice

Product Presentation Notice

Trademark & Intellectual Property Notice
